|
We find that the word "marketing" is one of the most misconstrued terms in business today. Exclamation Labs defines marketing as the use of strong creative, measured tracking, and tedious analysis to sell a product. It's the gut feeling that comes from years of experience and the preparedness to acknowledge when a plan needs to change.
Buzzwords and acronyms for a non-existant product do not qualify as marketing. Instead, we've taken our combined knowledge and experience with traditional advertising campaigns and applied it to the internet. Some of our largest clients depend on us to make marketing decisions critical to the success of their online presence.
Many of our clients are from marketing departments of large companies, who turn to us as the online extension of their team. Exclamation Labs has done online advertising on sites including AOL, Disney.com, Animal Planet, and more. We take any traditional marketing or public relations which may drive traffic to the site just as seriously.
Even the most creative and well-planned campaign is useless unless you can measure the results. Exclamation Labs does this every day using a number of sophisticated analysis tools. We've even designed proprietary systems to track direct mail back to a web site response.
Online Marketing
and Planning Services:
- Research and feasibility planning
- Campaign, advertising and placement
- Budgeting
- Creative, design, copy writing, branding
- "Whole campaign" integration of web site to traditional
- Email and outreach campaigns for wide segments or one-to-one targeting
- Statistical analysis and reporting
The next time you are planning a campaign or promotion, give us a call. We'll deliver results that increase the online value of your company.
|